©2008 Doug Champigny. All rights reserved.

A new song by your favorite artist is played on the radio for the first time, and you recognize their voice instantly. Because you like their previous releases, you know you’ll pick up this new release too… A TV commerical runs on your local station, and you immediately realize the spokesmodel is an actor who’s on your favorite show. That recognition and ‘connection’ to this person influences your decision to try this product - if THEY suggest you use it, it can’t be that bad, can it?

And so it goes in modern society around the world - mass media has shaped our societies to the extent that recognizable celebrities wield enormous marketing power over their fans - influence that large corporations pay a fortune to harness and direct each year.

And now, through the power of amazing new Internet technologies, you can use those same tactics to brand YOU a star, to build YOUR brand awareness, to drive traffic to YOUR websites and affiliate links and make more profit online as a result… How do you achieve this celebrity status and become instantly recognized by voice or your image? Become the trusted voice that leads the masses to buy?

Podcasting & Video Blogging!

When you add podcasting and vlogging to your marketing mix, you begin to harness that star power, to brand your voice and image and to build a foolowing that can give rise to an almost ‘cult’ following. Broadcasting your voice and image around the world over the Internet gives you a much larger potential audience than any television station has - and the delivery of broadcasts to cell phones, PDA’s and other handheld devices increases that audience even more!

Radio & TV stations pay millions to set up their facilities and get their broadcast out to the masses… But if you’re reading this, chances are you only need one or two inexpensive software additions to be able to start broadcast right now - today! You don’t even need website hosting - these technologies use the power of blogs (which you can get free through Blogger or WordPress) and podcast and video directories online like iTunes and YouTube, which will host your broadcasts for you for free as well!

But how do you know what you need, or how to get started?

See the info here about ‘It’s You… Live! Podcasting & Vlogging Your Way To Success!‘. Payment button will not be active until Oct 20th.

If you’re reading this before Oct 20th, download it from The FreePLR Giveaway!

Technorati Tags: podcasting, vlogging, video blogging, start podcasting, start vlogging, start video blogging, podcasting how-to, vlogging how-to, video blogging how-to, Doug Champigny e-books

5 Key Things Which Merchants Must Provide To Their Affiliates Or Risk Losing Them And Face A Significant Drop In Sales!

High quality affiliates and web masters are now very discerning and fussy about the websites and products they get affiliated to. These top quality ‘super’ affiliates can significantly publicize the merchant’s website, create a flood of traffic to the website and generate a lot of sales for the merchant. It is therefore logical that many affiliate program owners pay particular attention to what affiliates want and provide them just that and more, otherwise they will leave your program and join your competitors and drive traffic to your competitor!

Although building an affiliate network appear to be an easy and low-cost way to generate sales, in reality, more attention to the details of the affiliate program is important if you want affiliates to sign up and advance to become your super affiliates who generate loads of sales for you. The key to recruit and retain affiliates who will explode your sales is to have an affiliate program that gives affiliates what they want so that they are highly motivated to generate many sales and increase your profits as well as earn large affiliate checks themselves!

Here go the important essentials that affiliates want from an affiliate program.

1. A high quality product, a professional well-laid-out website that converts and a company with good reputation and ethical business practices. Affiliates want to promote first-rate products or services which they can be proud to be associated with and can recommend to their lists and prospects. Affiliates invest their money time and money to drive traffic to the merchant’s website. It is therefore very important that the merchant’s website and sales copy converts well. Affiliates with good websites work hard to keep their content unique and fresh so they can draw visitors, and they want the merchant’s website where they will drive some of their traffic to be worthwhile with appealing products or services. Affiliates want to be associated with a reliable company that will provide or deliver the products purchased by the buyers and pay its affiliates their commissions.

2. An attractive payment structure, residual commissions, punctual payments and payment options. Your affiliates are in business as much as you the merchant are in business. After they have done their work and bring in sales, reward them generously and quickly! There are many payment structures and options which your affiliate program can use. Payments per click, paying a fixed amount per sale, or paying a specified percentage of the sale are some of the options you can choose from. Make sure that the payment structure you use is suitable to the products you are selling so that you make it worthwhile and appealing from the affiliate’s point of view. The main attraction of affiliate marketing is the opportunity to earn passive residual income. To make your affiliate program even more attractive, try to provide some form of residual commissions. Having an online business means that you will have affiliates from many parts of the world. You the merchant must ensure that you provide payment options that can suit all your affiliates. Be generous and remember that if it were not for your affiliates, it would take you a lot of time, effort and money to bring in so many sales which your affiliates bring.

3. Promotional materials. Your affiliate program is your main promotional tool and you must invest in it by providing all the necessary promotional tools which your affiliates will use to bring in sales. Some of the marketing tools that you must consider providing are banners, codes, PLR articles, solo ads, classified ads and many others. All your affiliates will need to do is to personalize and customize these, and they are ready to drive traffic to the merchant’s site!

4. Accurate tracking and reporting of the affiliate sales statistics. This is very important because affiliates don’t want to feel cheated out of their efforts, and they want to keep a close look at their commission earnings as well as assess if their advertising efforts are brining in the results they want. Many affiliates are savvy internet marketers, and they know that most people whom they direct to the merchant’s website do not purchase immediately. Many people will buy the product or service after it has been advertised to them several times. A merchant must therefore have a good cookie tracking device so that affiliates are rewarded accordingly.

5. Affiliates also want true partnership and communication. It is important for the merchant to regularly communicate with his or her affiliates. If there are any problems, let your affiliate know as soon as possible. If your affiliates have questions, answer them promptly. If you take your affiliate program seriously, it is worthwhile to have a newsletter where you can keep in touch with all your affiliates on a regular basis. Use the newsletter to announce any up-coming products or special offers as well as motivate them. Ask your affiliates about what they would like to have from you the merchant so that they can bring many sales!

Prospective affiliates know what they want, as discussed in this article, and they will expect these from an affiliate program. Provide your affiliates with what they want – and they will happily bring what you the merchant wants – more sales!

Doug Champigny is a well-known Internet marketing author, mentor & speaker, and heads up the Team Champigny Affiliate Force. For more on Affiliate Marketing, see the Affiliate Marketing Special Report. For free reports on new products for affiliates to sell, sign up for our Daily Affiliate Alerts.

Technorati Tags: Affiliate marketing, affiliate marketing online, affiliate marketing programs

Marketing and sales are one of the most important components of a business’s survival in the market. While both are dependent on each other many people confuse marketing with sales and vice-versa which is a big mistake. Marketing involves designing a product according to the needs of the market and customers, promoting the product through advertising etc. and setting up a competitive price for the product. Marketing is a platform which drives sales. While on the other hand the sales process is what you do to successfully sell a product and fetch a contract. Sales and marketing together is a part of selling and one cannot do without the other. They can also be called activities. The success of a business is critical to the success of these two important activities.

Marketing is the backbone of a company’s future and launching pad for the sales. While the marketing process encompasses the design of the product, advertising etc. the sales process is the execution of all the efforts which involves direct interaction with client either by in-person meeting or cold calls or by networking. But there is always an ongoing rivalry between the two, one claiming dominancy over other. The marketing people say they have an upper hand because they think it is they who designs the products, lays down the strategy and also develops tools essential for sales. They say sales are the outcome of marketing and thus should follow its directions. The sales people might not agree to this view and may be completely opposite in their opinion. They think that it is the sales people who actually sells a product and bring money to the business.

But many experts believe that marketing should play a pivotal role among the two. A successful marketing campaign makes sales easy and makes people believe that it is actually the sales people who are the dominant leaders. The most important role of marketing department is to create opportunities for the sales department. Marketing drives sales and sales drives companies’ success. Marketing is like a life support for sales, one who is constantly backing up the sales department and enabling them to successfully deliver the end product. There shouldn’t be a race to gain supremacy over another department but a race to win the market and customers working together.

Many businesses combine sales and marketing together but in reality they have different targets. While the sales department is interested in fulfilling the requirements of what the customer asked for, the marketing department is actually busy studying what the market demands. The goal of the marketing department is to foresee how the market will shape up in future. They should envision their product catering to the needs of the market for next few years and be ready to make design changes in their product accordingly.

It is very important that a company integrates their sales and marketing department in a well fashioned manner. It is the correct integration of these two important entities that fuels the growth of a company. The sale people should not be merely treated as the cash collectors. Each department has its own role and should go hand in hand in selling the product of the company and should be the foremost important criteria.

Doug Champigny is a well-known Internet marketer, author, marketing mentor and speaker who, with his wife Teri, own and operate over 120 websites, a dozen blogs and a daily Internet Marketing e-zine. Subscribe to his e-zine and read more of Doug’s articles at Internet Marketing with Doug Champigny.

Technorati Tags: Internet marketing, Internet marketing advice, Internet marketing with Doug Champigny, Doug Champigny

Are you using article marketing to drive targeted traffic to your sites? If not, you certainly should be. As has been demonstrated time and time again, article marketing is the single most powerful tool for driving targeted traffic to your Internet marketing, affiliate marketing and niche marketing websites, blogs and affiliate links.

Now there’s even more reason to start article marketing - a new article directory with a difference has opened up, and you can make affiliate commissions, Adsense money and even earn advertising credits from referring others, submitting articles and even from the articles submitted by those you referred.

And, of course, that’s all on top of the targeted traffic you drive to your sites with the links in your articles’ ‘About The Author’ box. So you get all the article marketing benefits of the traditional article directories, PLUS earn money and get additional traffic through the advertising you earn - sweet or what?

Just some of the articles I’ve submitted there in the last week include:

• Affiliate Marketing Domination - Winning The Affiliate Wars
• Article Marketing Meets Search Engine Optimization
• Internet Marketing 2.0 - Woofers Becoming Tweeters
• Internet Marketing Blogging Tips
• PLR, MRR, RR… What Are Your Rights?
• 7 Tips For Affiliate Marketing Stardom

Now obviously, as soon as you can afford it, you want to go with a professional article marketing distribution service like Article Marketer. But until then, whenever you write an article, even if you’re using it your e-zine or on your blog, be sure to submit it to the AffSphere Article Directory too.

Note that I said an ‘article’, not a ’salespitch’ - while you can embed links in the body of your article at AffSphere, it does you no good if your writing sounds ‘pitchy’. People go to article directories to learn about various areas or to look for good articles to place on their sites or in their blogs. Obviously, no one is going to post your link-laden salespitch on their web properties, and those looking for info won’t be clicking your links either - they’ll be off to other articles in the directory. Since the reason you’re doing your article marketing is to draw targeted traffic to your sites, you have to be sure you have good, solid content in each and every article you submit.

So start by signing up to AffSphere, then search your hard drive for any articles you’ve already written and load them up. Post a link to the site on your blog, let your list know about the new directory, and away you go - your article marketing just got that much stronger. And along with all that targeted traffic, your article marketing activities is also now making you money directly - a very pleasant twist indeed!

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Internet marketing coach, mentor and speaker Doug Champigny is the author of several e-books on generating Targeted Traffic, writes the Top Traffic Tips blog, and has published the Doug Champigny’s Beginners’ Key To Understanding Article Marketing e-book. Doug Champigny is an avid fan of article marketing, and highly recommends both Anik Singal’s AffSphere Article Directory and the Article Marketer service, both of which he himself uses in his article marketing.
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Technorati Tags: article marketing, article marketer, AffSphere Article Directory, submitting articles, making money with articles, AffSphere, blog traffic, web site traffic, targeted traffic, making money online, Internet marketing, affiliate marketing, niche marketing, Anik Singal, Doug Champigny

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21 Internet Marketing Success Steps

©2008 Doug Champigny. All Rights Reserved.

Like others in the upper echelons of Internet marketing and affiliate marketing, I’m asked one question by Internet marketing and affiliate marketing ‘newbies’ more often than any other:

“I can’t seem to make money online - What am I doing wrong?”

When my Internet marketing mentoring students ask me that, I can give them a detailed breakdown specific to their online operations - but they’re paying top dollars for my time investment, and I only mentor those who already have a viable presence online. So what about those new to Internet marketing - what advice can we offer them?

Time constraints prevent anyone from checking into the current operations of everyone starting out in Internet marketing, and after 11 years of being online full time it’s easy to forget how frustrating even the simplest of Internet marketing activities can be to the neophyte.

So in response I put together this list of ‘21 Internet Marketing Success Steps‘ to try and help guide both those new to Internet marketing and those with some Internet marketing experience who find their online marketing profits stalled or declining.

Pretty much ALL Internet Marketing success breaks down very similar to:

Basic Internet Marketing:

1) Choose affiliate or your own products;
2) Build some type of web presence for it;
3) Get targeted eyeballs to that page or blog post;
4) Start building your list from those targeted visitors;
5) Use every free method to bring more people to the site;
6) Use your list to bring people back to the site and to new sites;

Intermediate Internet Marketing:

7) Add related backend offers to your site;
Set up an affiliate program and get others pushing your site;
9) Put about 30% of what’s coming in back into getting more visitors;
10) Participate in giveaways to build your list and visitor numbers;
11) Find related products for new sites and do 1 - 10 with them too;
12) Attend live IM events, for knowledge but mostly for networking;
13) Convert related PLR resources to unique products to put online;

Advanced Internet Marketing:

14) Set up a backend linking all your sites together & automate the processes;
15) Build e-mail e-courses to make available in each niche/area you cover;
16) Outsource much of your visitor acquisition;
17) Do Joint Ventures with other advanced Internet Marketers;
18) Outsource your product creation;
19) Evaluate and improve your automated backend efforts;
20) Speak at industry events & seminars;
21) Give back - mentor others to help them achieve their dreams.

For most people starting out it’s safe to assume the following as averages other Internet marketing newbies have achieved…

First sale: 2 - 6 months.
First steady trickle of sales: 4 - 12 months.
Full Time Earnings: 2 - 5 years.

Those Internet marketing timelines can be influenced up or down by the amount of time and money you can put in, your background experience, your focus, and mostly by the amount of concentrated, continual effort you put into following your plan in a tightly-focused manner.

The 3 Biggest Biz-Killers…

1) Lack of focus (too many different, unrelated activities).
2) Giving up too soon (lack of perseverance).
3) Half-hearted effort (It takes a lot of time and/or a lot of money - you have to be willing to invest one or the other (or both) on a constant basis for the first few years at least. Everyone I’ve met at our level or above has a passionate commitment to their Internet marketing business.)

Do an honest appraisal of your Internet marketing efforts to date. Are you following the above steps in order, or jumping around? Starting at #1, how far into the list can you go, confident you’re performing that task diligently? Re-evaluate your plans based on what that tells you, and use that current limitation as the guide to what you need to learn more about, to focus on more, to put more effort into - and to eliminate anything else you’re doing that is straining your focus and your money and time constraints.

Decide what your goals are online. A few extra bucks? A steady inflow to help with the mortgage or to get a new car or a cottage? Enough to do this full time? Or sustaining a level that lets you achieve all your dreams and desires? Each level is being achieved right now by people online - just know which you’re after so you can gauge the amount of time and effort you have to commit to your desired level of Internet marketing success.

Don’t be swayed by stories of meteorical rises online - while they do happen, they’re extremely rare. Usually they don’t make all the details public - I know a lot of ‘overnight successes’ who spent 3-5 or more years in the trenches first - just no one knows that. And others who put 6 or 7 figures into their Internet marketing businesses before you first heard of them.

And watch out for people who had one or two big launches 3, 5 or 10 years ago and are still teaching that same system - Internet marketing practices changes too quickly and too drastically for that info to still be accurate. When evaluating advice you get in this biz, always think to yourself:

“Yes, but what have they done lately?”

If the answer is ‘nothing new in the last 6 months’, take the advice with a grain of salt and stay focused on your own path, only using the bits from it that fit in with your own Internet marketing strategy. After all, only YOU know where YOUR biz is right now, and what YOUR end goals are, right?

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The best advice I’ve seen in this biz is to focus on making your first buck. Not a lot, just your first buck. Achieving that shows it can be done. Then focus on making one more. That shows it wasn’t a fluke - it can be repeated over and over successfully. That eliminates one of the biggest stumbling blocks to building your own Internet marketing business by showing that a) it can be done, and b) YOU can do it. Then just use the 21 Internet Marketing Success Steps above to build your business by continually repeating that process in larger volume for larger returns, and you’re on your way!

About The Author:
Internet marketing author, mentor and speaker Doug Champigny is an online success coach who, with his wife Teri, owns and operates over 100 web sites, a dozen blogs and highly-popular Internet marketing and Affiliate marketing e-zines. You can download 50 PLR articles for free from his latest site, PLRForSale.com. For more help in getting started online, visit his Training For Newbies web site.

Technorati Tags: Internet marketing, Internet marketing success, successful internet marketing, online business success, getting started online, making money online, Doug Champigny

Effective Article Marketing For Affiliates

©2008 Doug champigny. All Rights Reserved.

Article marketing has been around long before online media was been invented. Business establishments have been known to promote their products and services through the written media even before the internet was invented. And with the onset of the internet, online article marketing has become an easier means of promotion compared to its older predecessors.

Not only can online article marketing be free (like most of its predecessors), it is non-seasonal (meaning, people can read your articles the whole year round, without exception as to what season your article is most applicable to), and can exist for even much longer than you will.

Many online business pursuits, affiliate marketing among them, have made use of the ease and the accessibility which online article marketing offers them. However, this same ease has jeopardized many qualities good ol’ fashion articles used to have: fun, quality, and creativity, among others. Many article writers have apparently forgotten the fact that their articles are trying to serve real life people, and not virtual search engines.

If you are into affiliate marketing, you are reading the right article. If you are into online article marketing to help you promote your products, all the better. This article will help you outline the qualities your affiliate marketing articles should have to provide the best profits for you, without sacrificing your potential customers’ trust.

INFORMATIVE ARTICLES

The main focus of online article marketing is to provide prospects with information at the click of a button. Your prospects do have a tendency to be impatient, so make your articles concise. Focus your articles on the product features and benefits your readers would most probably want to know about. If you feel you have enough skills as a writer, you might wish to omit some really good information about the product, and write in such a way that your readers might want to read more.

And never forget that not all information are created equal—some information are more beneficial than others, depending on the type of product you are promoting. Some products require a thorough discussion of the features, whereas a simple discussion of a product’s benefits might be enough for other types of products. The prospects should benefit from online article marketing, too, and if you have to, place yourself in your prospects’ shoes and try to imagine what kinds of things they would rather get from your articles.

QUALITY ARTICLES

Article writers nowadays are beginning to forget just how important quality is when it comes to written material. This isn’t to say that you have to be a major in journalism or a Nobel Prize winner in Literature to get to write well. The internet is bombarded with article-writing tips, a lot of which are even focused on online article marketing. If you still aren’t confident enough, you might wish to hire someone else for the job. Always remember that quality, and not quantity, articles will be best for your affiliate marketing venture.

WRITE FUN ARTICLES

How many crowded parties have you been to your entire life? And in how many out of these parties did you actually remember the names of all the strangers who attended? See how easy it is to remember the guy with the great sense of humor, or the girl with great conversational skills? Leave the same impression with your online article marketing efforts. Make your affiliate marketing prospects remember you. They may not buy anything off your hands right away, but the moment you sell them something they feel they need, the chances of them hesitating given their knowledge of your written humor is quite small.

POST IN ARTICLE DIRECTORIES

This might just be the best way for you to get your articles read by as many people as possible. If you do decide to post your articles to as many article directories as you can handle, please have the decency to write articles that deserve that much exposure. Reading a badly written article is, well, bad enough, but having it posted all over the World Wide Web?

No one needs, or wants, a badly written article, all the more, hundreds of the same thing. Do yourself a favor and don’t simply kiss your success in the affiliate marketing world by posting hundreds of useless words online.

SEARCH ENGINE OPTIMIZE YOUR ARTICLES

Article marketing is entirely useless if you can’t get people to read your articles. Make your articles easier to find online. Imagine what keywords your prospects are most likely to enter when looking for your products. Establish them in appropriate places throughout your article. And don’t forget the quality of your articles. Never ever forget.

Affiliate marketing has now become a much easier venture to undergo, especially with article marketing aiding its efforts. You can be successful in either of these ventures (affiliate marketing and article marketing) if you work hard enough. Following the tips mentioned won’t hurt as well. Always remember that in the world of business, success is never too far away.

TOP ARTICLE MARKETING RESOURCES

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Article Directory For Affiliates:
=========================

Make affiliate commissions and earn advertising credits
from people who read the articles you write:

Article Directory For Affiliates  

=========================
8-Minute Article Program:
=========================

Free program that helps you write new articles
in just 8 minutes:

8-Minute Article Program  

=========================
Duplicate Content Report:
=========================

Free report that helps maks sense of the whole
duplicate content controversy:

Duplicate Content Report  

=========================
Professional Article Submissions:
=========================

The article marketing submission service the big dogs use:

Professional Article Submissions  

To your success in Affiliate Marketing using Article Marketing,

Doug Champigny,
DougChampigny.com

For more Affiliate Marketing help:
Team Champigny Affiliate Blog  

For more Internet Marketing help:
Internet Marketing Blog

Technorati Tags: article marketing, submitting articles, article marketing help, affiliate marketing, affiliate marketing help, affiliate marketing resources, free resources, free software, free reports, Doug Champigny

Internet Marketing & The New Infopreneurs

© 2008 Doug Champigny.

Internet marketing, the practice of selling physical goods or digital downloads online, is helping many thousands get through tough economic times a little more easily - and helping some make money online as a full-time profession. Is it the right path for you?

Internet marketing, as an industry, is rapidly becoming a major part of many household’s income. While a number of Internet marketing professionals are earning 6, 7 and 8-figure incomes online, society as a whole may well be impacted to a far greater extent by thousands of people using Internet marketing to keep their families out of harm’s way as the economies of the developed countries continue to deteriorate over the next few years.

Most of the press surrounding this new industry focuses on a few success stories of well-heeled ‘Gurus’ or the inevitable cheats who foster SPAM by the boatload, but the truth, and the importance, of Internet marketing is that it can allow everyday people, grasping at straws to try and maintain their lifestyle, to protect their assets and maintain their standard of living during the current downturn.

Far from the perceived ‘Get Rich Quick’ panacea that some purport Internet marketing to be, the truth is that it’s a business, like any other in that it either takes money or time investments to launch, must be nurtured heavily like any newborn, and that there really are NO guarantees as to how any one individual will do, nor even how any one venture will do, even for the most experienced Internet marketers.

There are a few major differences from traditional ‘brick & mortar’ businesses, however. First, and perhaps most importantly, it IS possible to launch a successful Internet marketing business with no major financial investment, provided you already have a computer and an Internet connection. The launch process can be strengthened and the income horizon shortened with deeper pockets, to be sure, but they aren’t the prerequisite in Internet marketing that they are in the offline world. This becomes a major factor for those trying to dig their way out of financial distress, avoid further declines in family finances or achieve a better-funded lifestyle for their families.

The second major difference is the amount of valuable information on starting and running an Internet business that is available for free online. A search at Google for ‘making money online’, ‘Internet marketing’ or ‘Affiliate marketing’ will return about an equal amount of resources that are for sale and that are available for free. Almost every Internet marketer, operating in any niche you can name, offers a free newsletter or ‘e-zine’ that dispenses a great deal of free information as well. Try to imagine an automobile manufacturer or pharmaceutical company sending you regular information on how to compete with them, how to recreate their products, etc!

Internet Marketing & The New Infopreneurs continues here…

Technorati Tags: Internet marketing, Internet marketing success, about Internet marketing, making money online, earning money online, doing business online, Doug Champigny, Google Knol

I am speechless, a tear running down my cheek. And if you know me, you know how unlikely a situation that is for me - especially the first part. Yet I just watched a video that inspired more emotional responses in me than any I’ve ever seen before.

The world lost one of the few true Great Human Beings today - one of those amazing entities that prove some are much further along the evolutionary path than the rest of us. I knew OF Randy Pausch, but didn’t know him. My loss. In a myriad of ways.

In one respect, as an educator and Computer Human Interface pioneer, Randy lived my ‘alternate life’. After a massive selection test at Toronto’s York University almost 30 years ago, the powers that be offered to fund my way through to a PhD in Computer Science if I would agree to stay on and teach at the end of it all.

In those days, a CS PhD was earning $60,000 a year in business, while professors earned $40,000 a year, so the difficulty they had in retaining top talent made it a great deal from their viewpoint. And according to their test results, my greatest skills use would be 1) As a professor, 2) As a computer scientist, and 3) As a marketer or other professional communicator.

Having been out of school for a number of years at that point, working first as a reporter, then moving into advertising, and having spent 3 years as Outside Sales Manager at the Toronto Sun and 2 years at The Globe & Mail, 7 years of University seemed an awfully high price to pay for what I viewed as a boring existence - standing in front of a number of students each day in my corduroy jacket with the leather elbow patches, wanting only to get back to my research and pipe.

Watching Randy Pausch’s Last Lecture gave lie to two of those ideas - first in that he elevated teaching to it’s pinnacle by viewing it as helping others achieve their dreams, and second that I would have made a great professor - having watched and listened to the man as he gave his Last Lecture, I realize I could never have attained the level he functioned at every day.

To have lost the opportunity to ever meet this amazing soul, who died today at only 47, is a travesty, a tragic loss I almost didn’t even know of - SO many thanks to my friend Ken McArthur for forwarding this video on to me.

And to Jai Pausch, Randy’s widow, both Teri & I send our condolences, our hearfelt wishes that you can hold on to all that was wonderful and inspiring in Randy and his life. We cannot fathom the hole his passing has created in your life, and pray that you are stronger than we, and able to continue on and enjoy your life as he would have wanted you to. If you ever find yourself in the Niagara Falls area, please look us up!

I do take great pride in knowing that Teri & I, Ken and Randy all shared the passion for helping others achieve their dreams, albeit in different ways. Randy’s was a much higher calling, being able to help people unlock their mind’s potential to go on to greatness. For Ken and ourselves, our genuinely-felt responsibility to help others has led us to teach people how to be able to live out their dreams, enabling them to be self-funding in a world where economic reality stops so many. To help build the confidence of those gentler souls downtrodden by everyday life gone wrong.

I can only hope when it’s our turn to move on, the legacy we leave behind will be as positive as Randy’s, and that we will have managed to have helped as many people throughout our lifetime as he did in his short tenure here.

Please, take time to watch this video of Randy Pausch’s Last Lecture. I can’t possibly put into words the effect it had on us - hopefully it will inspire the same in you. And if it does, please invite others to view it - you’ll know who in your circle will enjoy and benefit from it most.

Thank You - to Randy Pausch for all that you gave, to Jai Pausch for sharing him with us, and to YOU, for taking the time to watch the video. May your dreams come true, and may you always live the life that follows your true path.

With love and admiration,

Teri & Doug Champigny.

Web 2.0 Targeted Traffic From PLR Products

©2008 Doug Champigny. All Rights Reserved.

Once in a while a great PLR package comes available, like the one that Aurelius Tjin released this morning at www.PLRForSale.com. This package is a perfect example of Private Label Rights packages that can be used to generate targeted traffic from Web 2.0 sites without much effort, and still be used to make money online - and lots of it!

First up, there are only 100 non-transferrable PLR copies ever to be made available - and that scarcity helps your SEO efforts, your targeted traffic generation, and your sales. With so few people able to compete with you on this product, it’s much easier to get the upper hand than it is with most Master Resell Rights products - and since you have Private label rights to the package, you’re branding yourself heavily with it, which can then boost your other targeted traffic generation efforts by adding the power of name recognition.

But the real key here is that you’re getting both the PLR e-book AND the PLR audio e-book…

As always, start by revising, editing and branding the e-book - if you’re not up to speed yet on using PLR e-books, download my PLR Tutorial Videos and simply follow along with the step-by-step do-it-yourself video lessons. Edit the graphics and salespage (also covered in the videos), and get them ready to go online.

Next, create an upsell page to go between the salespage and the payment processor, where you offer the audio e-book as well for $10 or $20 more - give them both options, the e-book alone or the e-book and audio e-book. Create the two download pages, add it to your affiliate program if you’re using Hosting4Marketers.com, hook up your payment buttons and take the site live.

Now it’s time to drive targeted traffic to it from the Web 2.0 sites and technologies. Always start by doing a blog post announcing the new product, and then ping the blog directories - especially Technorati . Give it a couple of moments, then make sure it’s also showing up in your MyBlogLog listings - Technorati and MyBlogLog are the two most important Web 2.0 sites to any Internet marketer, niche marketer or affiliate marketer in terms of promoting their blog posts.

Here’s where the power of Private Label Rights, or PLR, comes into your Web 2.0 targeted traffic generation strategies… Take a look through the e-book and see if you can find a good passage of about 600-800 words that either sums up the contents of the e-book or gives some great tips without revealing the most powerful tips in the PLR package. Copy & paste that part into a notepad file and edit it as necessary to make it into a powerful Squidoo lens. Write a summary or ’signature box’ to put at the end of it, pointing out that it’s an exerpt from your book, and recommend they download the full version for more info - and be sure to link to your salespage. Add the lens to Squidoo and as soon as it’s published, bookmark it at all the popular Web 2.0 bookmarking sites using the OnlyWire site.

Next pick 3 or 4 good tips from the e-book, and copy & paste 300-400 word passages about each of those tips into separate notepad files. Touch up anything that doesn’t flow til you have four good articles, add an ‘About the Author’ box that’s similar to the one on your Squidoo lens, and submit all 4 articles to the ten or twelve top article directories online. This is the fastest way to get a number of high-quality one-way backlinks to your new site, getting it quickly spidered in Google, Yahoo!, Live Search, SearchMe, etc.

Really want to maximize your targeted traffic from the Web 2.0 sites? Go back now to the PLR Audio, listen to it right through a couple of times, making note of any 3-5 minute passages that seem particularly crammed with great information. Once you’ve picked a couple, use your audio editing program of choice to copy and paste the two or three best passages into their own audio files. Record a quick intro pointing out that the info is exerpted from your audio e-book, and a quick exit for the audios recommending people download the entire audio from your site - be sure to both say and spell out your salespage URL! Now go back to the e-book and do the same with those exact same passages, creating a transcript for each of your new audio files.

Over the course of the next few days, add one of the transcripts to your blog as a new post, embed the audio in a player with the post, and ping the usual blog directories AND the podcast directories - after all, your new audio files ARE podcasts as soon as you add them to your blog! This is an easy process if you use a podcast plugin like PodPress - and it will let you upload your podcast to the massive iTunes directory as well! Since every audio file has your URL listed at the end of the podcast, each listener at ANY source is now part of your potential traffic. And since they were interested enough to listen to the podcast, you know they’re TARGETED traffic as well!

That looks after using your new PLR for targeted web 2.0 traffic generation - assuming you remeber to grab your copy from www.PLRForSale.com before all 100 copies are gone. If you’re too late, either write and record your own product to use this way, or watch for other PLR sales that include both PLR e-books and PLR audio e-books.

Done right, this can be one of the most powerful targeted traffic producing machines you can put online right now - use the Web 2.0 sites and Web 2.0 technologies to your own massive advantage while they’re still the hottest traffic-generating resources around!

To your successsful targeted traffic generation…

Doug Champigny

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PLR Master Doug Champigny has been working online full-time since 1997 and is the author of the Private Label Rights Blog. For a lot more info on using PLR to make money online, be sure to download his PLR Tutorial Videos and/or his PLR For Newbies Videos.

Publishers’ Note: You may use this article on your web sites, blogs, etc, as long as no alterations are made, all links remain live and exactly as they are here, and the copyright remains intact and visible.
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The Two Biggest Reasons Why Most People Will Never Make a Full-Time Income Online…

© Chris Rempel. All Rights Reserved.

It all starts when some well-meaning (yet misdirected) person encourages a budding internet entrepreneur to “start in a niche they know alot about”, or base their business around “something they’re passionate about”…

As horrible as it may sound - they’ve unknowingly sent the hopeful entrepreneur down a path of false expectations, poor results and eventually - failure. In fact, the myth of “do what you love and the money will follow” has been responsible for more failure than likely any other influence - perhaps even more so than laziness or a lack of perseverance.

Because the simple truth of the matter is that the only way you’re going to make real money on the net is if your business is based around two crucial things:

1) Large Demand

2) Buyers

In other words - you aren’t going to get rich selling a $15 ebook about growing square watermelons - even though that might be a great passion of yours.

The demand just isn’t there. Maybe there’s a few searches a day on Google for the topic, and perhaps there’s some interest in the online “gardening enthusiast” communities - but you’d be hard-pressed to make even a few hundred dollars a month from ebook sales.

Similarly, you also aren’t going to have a particularly easy time getting rich by building websites about some seemingly “popular” topics like humor, jokes, funny pictures and so on. And while there are a few ways to “monetize” your site (with AdSense, CPA Offers, CPM Banners, etc.), it takes literally millions of website visitors to make even just a few thousand dollars in markets like that.

The demand is huge - but the visitor value is extremely low…

Instead, if you want to make it big online - pulling down an impressive six-figure income - you need to tap into markets with tons of demand, where the majority of the visitors are valuable.

You need to capture tons of traffic that wants to buy something. If you take this approach, you’d practically have to hijack your own order links (or affiliate links) not to make a sizeable income.

In fact - did you know that some affiliates make several thousand dollars daily just by promoting a single product in hot markets? (Just imagine what the merchant is making…)

In some markets there’s actually so much demand that the vendors are quite literally selling over a thousand units - or more - per day. Digital products, with practically zero overhead/delivery cost.

But it all comes back to tapping into valuable demand. In most cases, it takes no extra effort or “skill” to market to a valuable market than it does to struggle along with something you’re passionate about.

These two factors - demand and buying traffic - are what seperate the “wannabe” marketers from the millionaires. Because there’s no real secret - you just need to sell what thousands of people are already buying.

The ball is now officially in your court. Are you tapping into markets with massive, valuable demand?

Or are you struggling to simply make a few dollars occasionally with a business that’s based on your own passionate interests?

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Chris Rempel, author of “Confessions of a Lazy Super-Affiliate”, reveals 5 of his most effective traffic strategies and niche-targeting tactics in full detail on this web page.

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Technorati Tags: Chris Rempel, super affiliate Chris Rempel, Chris Rempel affiliate marketing, Lazy Super-Affiliate, Internet marketing advice, Internet marketing help, successful Internet marketing, make money online, making money online, online pitfalls